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More than just bean counters; the changing role of the accountant

Traditionally, when asked what service an accountant provided to a client, it probably wouldn’t surprise you to hear “well, they tell me how much profit I have made this year”. To some extent, whilst the overall ethos for an accountant remains to process the year end and give some sort of idea as to how you as a business are performing, the evolution of the expectations of clients has in turn led to a transformation in how we as accountants distinguish ourselves from the rest of the pack. So how are we changing?

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Why are face-to-face meetings still important in the digital age?

At Kirkwood Wilson we like to think of ourselves as being leaders in using technology to help bear some of the load of what can at times be described as the hectic job of running a business. But we should also ensure that we do not neglect more traditional means. You may be thinking, “I’m too busy to actually meet with my client, I have more pressing matters”, however we must not forget that meeting in person is still the most valuable and effective way of communicating with your customer.

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